Brand perception and the role of the point of sale in the experience of purchase: case study

Brand perception and its application in the point of sale are innovative study objects. Relationship between them and possible effects are a focus of monetization and performance in the Broadband Society context.

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Publication Details

Journal
Cuadernos del Centro de Estudios de Diseño y Comunicación
Published
2024-12-12
DOI
https://doi.org/10.18682/cdc.vi248.11915
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
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article

Brand perception and the role of the point of sale in the experience of purchase: case study

Joan-Francesc Fondevila-Gascón, Ramon Martin-Guart Óscar Gutiérrez-Aragón, Mireia Caro-Tarrés
Cuadernos del Centro de Estudios de Diseño y Comunicación
Consumer Behavior in Brand Consumption and Identification
article

Brand perception and the role of the point of sale in the experience of purchase: case study

Joan-Francesc Fondevila-Gascón, Ramon Martin-Guart Óscar Gutiérrez-Aragón, Mireia Caro-Tarrés
article en

Abstract

Brand perception and its application in the point of sale are innovative study objects. Relationship between them and possible effects are a focus of monetization and performance in the Broadband Society context.

Cuadernos del Centro de Estudios de Diseño y Comunicación(248)
Openalex Percentile: Top 60%
Consumer Behavior in Brand Consumption and Identification
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Brand perception and the role of the point of sale in the experience of purchase: case study — Joan-Francesc Fondevila-Gascón, Ramon Martin-Guart Óscar Gutiérrez-Aragón, et al. · Cuadernos del Centro de Estudios de Diseño y Comunicación (2024) | TGRS Research Map | TGRS