Green Intellectual Capital and Sustainable Performance: The Role of Green Competitive Advantage and Green Innovation

Purpose: This study aims to analyze the influence of green intellectual capital and the mediating role of green competitive advantage on sustainable performance, as well as to analyze the role of green innovation in strengthening the influence of green intellectual capital on green competitive advantage Methodology/approach: This study employs a quantitative methodology with a survey approach on 143 MSMEs. The data analysis technique utilized in this study is partial least squares-structural equation modeling (PLS-SEM) Findings: The findings of the study suggest that green intellectual capital exerts a beneficial influence on sustainable performance. Furthermore, green competitive advantage can serve as a mediator in the relationship between green intellectual capital and sustainable performance. However, green innovation does not appear to moderate the association between green intellectual capital and sustainable performance. Practical implications: It is imperative that academic institutions and governmental bodies provide support to foster innovation and facilitate the comprehension of sustainable objectives that can be effectively implemented in business contexts, particularly in the case of micro, small, and medium-sized enterprises (MSMEs) Originality/value: This study examines the nexus between competitive advantage and innovation from an environmental perspective, whereas previous studies have concentrated on competitive advantage alone. It also demonstrates that green competitive advantage plays a pivotal role in fostering green intellectual capital and achieving sustainable performance