Funeral Mourning as Tool for Poverty Alleviation: Evidence in the Yoruba Home Video ‘Olórí Ebí’

The study investigates how the Yorùbá home video titled <i>Olórí Ebí </i>by Muyideed Oladapo portrays the extent to which the economic situation and quest to make ends meet in this global and challenging world combined with the desire to meet up with the social demands of the competitive economy where people are trapped in a social and economic situation of inequality, has subjected people to desecrate cultural and traditional practices. The source of the data considered in this research is a Yorùbá comic home video titled <i>Olórí Ebí </i>by Muyideed Oladapo released in January, 2020. The study adopts content analyses and sociological theory which bothers on the cultural understanding of the society and the interpretation an individual can give to various scenes and incidences within a given society. The thematic focus of the movie revolves round cultural pervasion in a contemporary Yorùbá society in a sarcastic manner. This is expanded with the plot development which develops towards appraisal and revival of culture and traditions of historical Yorùbá society in other to create more awareness of the danger of imminent cultural extinction within the Yorùbá milieu. In the light of <i>Olórí Ebí</i>, Muyeedeen Oladapo advocates the restoration of the needed sanctimony for Yorùbá cultural practices and custom using funeral mourning as a case study. He lampoons the government who is guilty of the level of poverty that rampages the masses, despite the several mineral resources, wonderful vegetation, favourable climatic condition and brilliant human resources available to the nation.