DO CLOTHES MAKE A (WO)MAN

The intricate interplay between fashion and culture has been a subject of extensive scholarly inquiry. This research delves into the perceptions and attitudes of Generation Z, a cohort significantly shaped by the pervasive influence of online media. Exposed to a complex tapestry of societal trends, including the rise of neo-conservatism and the growing LGBTQIA+ rights movement, Generation Z presents a unique lens through which to examine not only contemporary fashion and culture but, more important, ability and inclination of future generations for critical thinking. This generation�s inclination to trust online influencers without critical analysis, coupled with their apparent disengagement from traditional political processes, makes them important intriguing subject of study. This preliminary research presents the findings of a survey conducted among 708 students of engineering, journalism, and kinesiology. The aim of this study is to provide a foundational understanding of the complex relationship between fashion, culture, and generational attitudes, paving the way for more in-depth future investigations. The results indicate that clothes (fashion elements) do seem to make an impression of a woman.