POTENTIAL, RISKS, AND FUTURE OF NEW MEDIA IN URBAN PUBLIC SPACES

New media play a role transforming public spaces into interactive platforms for communication, advertising, art, and social integration (Manuel Castells, 2009) [1]. Technologies such as LED displays and digital interactive installations aim to enhance the functionality of urban spaces, broaden the experience of a place, and attract users� attention. According to Lev Manovich (2001) [2], such technologies not only change the aesthetics of urban spaces but also the way in which people interact with them. Examples of media facades onto shopping malls or audiovisual installations at courtyards of cultural institutions illustrate these trends. Despite their potential, new media are associated with costs and electrical energy consumption. The technical complexity of their carriers may lead to malfunctions and the generation of electronic waste over time. These challenges result in additional costs and complex recycling, which may exacerbate ecological problems. This article constitutes a case study analysis of various applications of new media in urban public spaces worldwide after 2000, differing in context. The analysis focuses on the potential impact of new media in the economy and the environment. One of the conclusions of the analysis is that understanding the implications of new media�s carriers is crucial for urban planners and designers who aim to shape public spaces minimizing negative effects.