A Comparative Analysis of WhatsApp Journalism and Conventional Electronic Media in India

This study compares the functions of traditional electronic media and WhatsApp journalism in India with regard to news generation, public involvement, and information distribution. The traditional dominance of radio and television has been challenged by WhatsApp, which has become a key venue for news dissemination because to the increasing prevalence of smartphones and internet access. In contrast to the well-established methods of traditional electronic media, this study examines the advantages and disadvantages of WhatsApp journalism. It looks into how these platforms affect public opinion formation, information believability, and journalistic ethics. This research evaluates the relative efficacy of case studies, content analysis, and user surveys in providing fast, accurate, and responsible information. The results show how news consumption in India is changing, highlighting the need for critical media literacy and regulatory frameworks that take into account both the long-standing advantages and versatility of traditional electronic media as well as the particular difficulties presented by digital platforms like WhatsApp.

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Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-02-28
DOI
https://doi.org/10.36948/ijfmr.2025.v07i01.38055
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

A Comparative Analysis of WhatsApp Journalism and Conventional Electronic Media in India

Lokesh Yogi -
International Journal For Multidisciplinary Research
SMEs Development and Digital Marketing
article

A Comparative Analysis of WhatsApp Journalism and Conventional Electronic Media in India

Lokesh Yogi -
article en

Abstract

This study compares the functions of traditional electronic media and WhatsApp journalism in India with regard to news generation, public involvement, and information distribution. The traditional dominance of radio and television has been challenged by WhatsApp, which has become a key venue for news dissemination because to the increasing prevalence of smartphones and internet access. In contrast to the well-established methods of traditional electronic media, this study examines the advantages and disadvantages of WhatsApp journalism. It looks into how these platforms affect public opinion formation, information believability, and journalistic ethics. This research evaluates the relative efficacy of case studies, content analysis, and user surveys in providing fast, accurate, and responsible information. The results show how news consumption in India is changing, highlighting the need for critical media literacy and regulatory frameworks that take into account both the long-standing advantages and versatility of traditional electronic media as well as the particular difficulties presented by digital platforms like WhatsApp.

International Journal For Multidisciplinary ResearchVol. 7(1)
Openalex Percentile: Top 94%
SMEs Development and Digital Marketing
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A Comparative Analysis of WhatsApp Journalism and Conventional Electronic Media in India — Lokesh Yogi - · International Journal For Multidisciplinary Research (2025) | TGRS Research Map | TGRS