THE ROLE OF BLENDED LEARNING IN INCREASING STUDENTS' EMPLOYABILITY

The swift evolution of education, catalyzed by the global pandemic, has driven the infusion of advanced technologies into higher education. As student expectations evolve amid global trends, a paradigm shift in pedagogical strategies is underway. This paper explores the realm of international business education and investigates the influence of Blended Learning in International Contexts (BLIC) on increasing students� employability. This study analyzes the motivating factors propelling student participation in virtual collaborations across international management, strategic management, and crosscultural management disciplines, spanning diverse countries and business schools.