THE INFLUENCE OF VOLUNTEERING ON THE INNOVATIVENESS OF ORGANIZATIONS PROVIDING SOCIAL SERVICES

The article aims to identify and evaluate the impact of volunteering on the innovativeness of organizations providing social services (OPSS). The activities of these organizations depend on the political, cultural, and social factors of the country, as well as the changes brought by globalization. Thus, there is an ongoing discussion on how to better organize the activities of these institutions while providing social services. It is essential to apply innovative methods appropriately, considering the specificity of the services and the characteristics of the service recipients. Therefore, the involvement of volunteers in the organization�s activities can encourage innovative management decisions. The research indicates the need for and importance of volunteering when applying new management practices and providing social services to different groups of service recipients, evaluated and identified based on their individual needs and situations. Involvement in voluntary activities stimulates the process of service improvement, which provides the opportunity to offer appropriate assistance and organize work effectively in organizations providing social services. Applied research methods - analysis of scientific literature and documents, interviews of social workers, analysis and interpretation of research results. The review of the scientific literature presented in the article and the research data can be applied in improving the involvement of volunteers of organizations providing social services in the organizational process, in order to introduce innovative solutions and the application of new managerial practices in the social services sector.