EMPOWERING UNIVERSITY LEARNERS: UNLEASHING THE POTENTIAL OF ESP THROUGH THE 7CS FRAMEWORK

The article explores how the 7Cs framework, a student-centric approach and a new learning paradigm, can foster language proficiency, cultural understanding, and interdisciplinary collaboration in professional English learning among university students in English for Specific Purposes (ESP). In this study, the �JobLab approach� was used to simulate real-world tasks tailored to the specific needs of graduates, meeting the demands of the 21st century. The approach�s seven key elements, content, context, communication, collaboration, creativity, critical thinking, and culture, were seamlessly integrated into English training for 4 groups of participants (N=82), two groups in experimental and two in control groups. The �Six Thinking Hats� and �SCAMPER� tools also encouraged diverse perspectives and facilitated creative problem-solving. The research combines qualitative and quantitative methods. Data was examined statistically using SPSS software based on semi-structured interviews, questionnaires, and verbal creativity testing. The findings advocate adopting the 7Cs framework as a holistic and studentcentred approach, promoting effective communication skills, critical thinking abilities, and rising intercultural competence.