The size of news brand repertoires and its relationship to news trust, news interest, and frequency of consumption

This article analyzes the evolution of the size of news brand repertoires used by people in Spain between 2015 and 2022, and its relationship with the changes in news attitudes and behaviours. Based on data from the Digital News Report in 2015 and 2022, the research reveals a significant reduction of around 50% in the number of mainstream news brands regularly consulted by citizens during this period and identifies news interest and frequency of access to information as the main predictors of brand repertorie size, a relationship that is not significant in the case of news trust. The article also highlights some important implications of these findings from the point of view of media brand management and the implementation of public policies aimed at media diversity.