The innovative potential of scrum technology for training futurejournalists

The author examines the features of using scrum technology in the training of future journalists. The main characteristics of this technology are identified in the context of the transformation that professional media– the future field of activity of journalists, and the system of higher professional education are undergoing. The terms of scrum technology in the system of projective training of future journalists are defined, the structural elements and content of the technology are outlined in the light of its innovative potential.