The Characteristics and Social Value of IP Art Under the Visual Field of Experience

In the context of cultural globalization and the experience economy, IP art, as an emerging art form, is garnering increasing attention. IP art is created through systematic and large-scale development of brands or images by artists, resulting in artistic symbols with high brand recognition. This form of art not only possesses unique artistic characteristics but also reflects its social significance. From an artistic perspective, IP art becomes a story-rich artistic symbol through brand image design and creative planning. It breaks through the limitations of traditional fine arts, centers on the user, and interacts with audiences through various media forms to unfold narratives. This approach, using multiple sensory experiences as a medium, enhances users' sense of identity and memorable imagery. In terms of social value, IP art can stimulate users' sense of participation and immersion, and facilitate reflection and critique on real-life social phenomena during the aesthetic process. Additionally, IP art promotes cultural dissemination, satisfies consumers' emotional needs, connects fine art with ordinary people's daily lives, and improves the quality of life for the public. The article analyzes the definition and development of IP art, exploring its unique advantages and features in the era of the experience economy. From the perspectives of animation, cultural values, and cultural dissemination and impact, it delves into the social value of IP art, offering guidance for its theoretical framework and practical applications.