A Study on the Translation Strategies of China's International Image Promotional Videos Fromthe Perspective of Cross-Cultural Communication—Take the Japanese Version of "PRC" and "CPC' as an Example

In 2023, People's Daily New Media released the multilingual versions of China's national image promotional video "PRC" and the international image selection film for the Communist Party of China "CPC", marking significant milestones in China's international communication and translation efforts.Based on cross-cultural communication theory, the Japanese versions of "PRC" and "CPC" are hereby taken as research objects to reveal the characteristics of China's international image overseas promotion and translation strategies.In terms of discourse, processing methods such as part-of-speech conversion and deletion can be flexibly used.For expressions with distinctive Chinese characteristics and those embodying the ideological core and cultural essence of the source country, the translation strategy of cultural integration can be appropriately adopted.The localization effect of external publicity translation is the result of cross-cultural communication.Translators can give full play to their subjective initiative to maximize the effect of cross-cultural communication.