Application of Chinese Traditional Decorative Patterns on Bronze Ware of Shang Dynasty in the Film & TV Costume Design

In contemporary China, some domestic films are deeply rooted in traditional Chinese culture, contributing to more and more excellent film & TV programs, among which, the styling inspired by animal patterns on Late Shang Dynasty bronze ware has given strong vitality to the film & TV programs.This paper is intended to compile and understand the cultural value and artistic features of the patterns on Late Shang Dynasty bronze ware as well as its value in the traditional pattern application.It provides certain references regarding the role of film & TV styling in the inheritance and application of traditional patterns, if we analyze the cognition and status quo of the Late Shang Dynasty bronze ware patterns in the contemporary film & TV styling, and if we go deep into its artistic value and its application within such makeup design and identify the problems and laws in current design cases.Such analysis also provides a way of thinking for the application of traditional patterns in current film & TV costume design.