A Study of Animation Subtitle Translation from the Perspective of Skopos Theory—A Case Study of Chinese-English Translation of Chinese Animation

With the prosperous development of global film and television industry, the importance of subtitle translation is becoming more and more prominent.From the perspective of translation pragmatics, this paper explores the subtitle translation strategies and methods of the Chinese animation "Yao-Chinese folktales" as an example.It is found that the translators tend to adopt the naturalisation translation strategy based on the purpose of communication, and highlight the coherence of the translated text by omitting the translation based on the principle of coherence among the three principles of the theory of translation.At the same time, a small amount of phonetic translation is also used in the translation, which is faithful to the original text and disseminates Chinese culture.