Determinants of residents’ willingness to pay for landscape preservation: A case study in Central Da Lat City, Viet Nam

Da Lat City, Viet Nam, a renowned tourism destination, faces significant challenges in preserving its landscape amid rapid population growth and tourism expansion. This study aims to identify the determinants of residents’ willingness to pay (WTP) for landscape conservation efforts. Utilizing primary data from 120 residents, the contingent valuation method was employed for analysis. Findings reveal a robust public awareness and concern for landscape preservation. While residents generally view the infrastructure and tourism developments in Da Lat positively, there is a significant need to address concerns regarding the preservation of natural and diverse landscapes. Many respondents expressed worries about potential adverse outcomes, particularly the loss of Da Lat’s unique air quality, which could impact identity, tourism appeal, climate, agriculture, and biodiversity. The study found an inverse relationship between price levels and WTP, with higher prices leading to lower acceptance rates and higher rejection rates. Key factors influencing residents’ WTP include income, infrastructure development, and the importance of tourism. Policy implications include supporting traditional agricultural practices, integrating green infrastructure into urban planning, formulating regulations for open space preservation, conserving urban heritage, and recognizing the social benefits of agricultural landscapes. These insights are critical for developing effective strategies to preserve Da Lat’s urban landscapes.