Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation

The decline in the number of SMK graduates who are absorbed in the world of work is a major problem in all SMKs. One of strategy to prepare graduates capability of entrepreneurship so that students and teachers are able to develop entrepreneurial interests as a place to practice business. The school business center is the main activity in the field of entrepreneurship as well as a place to develop competencies according to student majors. Some of the problems that occur are (1) Lack of interest in managing the business center causes business performance to be not optimal. (2) Sales are still very lacking. (3) Business profits and profits are not as expected. (4) Business center managers consisting of students and teachers have not been maximized in conducting business promotions. (5) Has not made the right marketing strategy to develop its business center. Keywords: Bussiness Center, Enterpreneurial orientation, Performance

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Publication Details

Journal
Journal of Society Community and Business Development
Published
2024-10-31
DOI
https://doi.org/10.30595/scbd.v2i2.195
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation

Achmad Syauqi, Sarah Dien Hawa Hawa, Mia Anjani, Angga Ari Prasetya
1 links
Journal of Society Community and Business Development
SMEs Development and Digital Marketing
article

Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation

Achmad Syauqi, Sarah Dien Hawa Hawa, Mia Anjani, Angga Ari Prasetya
article en

Abstract

The decline in the number of SMK graduates who are absorbed in the world of work is a major problem in all SMKs. One of strategy to prepare graduates capability of entrepreneurship so that students and teachers are able to develop entrepreneurial interests as a place to practice business. The school business center is the main activity in the field of entrepreneurship as well as a place to develop competencies according to student majors. Some of the problems that occur are (1) Lack of interest in managing the business center causes business performance to be not optimal. (2) Sales are still very lacking. (3) Business profits and profits are not as expected. (4) Business center managers consisting of students and teachers have not been maximized in conducting business promotions. (5) Has not made the right marketing strategy to develop its business center. Keywords: Bussiness Center, Enterpreneurial orientation, Performance

Journal of Society Community and Business DevelopmentVol. 2(2)
Openalex Percentile: Top 46%
SMEs Development and Digital Marketing
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Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation — Achmad Syauqi, Sarah Dien Hawa Hawa, et al. · Journal of Society Community and Business Development (2024) | TGRS Research Map | TGRS