The Digital Marketing and its Role in Enhancing the Reputation of Organization: An Analytical Study of the Hotel Sector in Erbil

This research investigated the impact and the relationship of digital marketing and its dimensions on the reputation of organization, which is an analytical study on the hotel sector in Erbil city. The data was gathered through a quantitative method of questionnaire.170 managers in the study were selected at random from among the hotels and asked to complete a questionnaire. A descriptive statistical approach was used to analyze the data. SPSS V26 software was utilized for analyzing the data. Pearson correlation coefficient was conducted to find the relationship between variables and the Ordered Probit Model was used to outline the impact of digital marketing and its dimensions on the reputation of the organization. According to the results, there is a statistically significant relationship between digital marketing and its dimensions social media, website, search engine marketing, search engine optimization, pay-per-click advertising, SMS marketing, email marketing, video marketing, content marketing with reputation of organization at a significance level of (0.05).