EXPLORING CUSTOMER PERCEPTION TOWARDS FINTECH SERVICES IN KARIMNAGAR DISTRICT CENTRAL COOPERATIVE BANK: A STUDY ON USAGE AND ADOPTION

The study investigates customers' perceptions of the usability of FinTech services in the context of Karimnagar District Central Cooperative Bank and the qualitative and exploratory research approach identified the elements that drive customer adoption and usage of FinTech services. The study collected the primary data through a questionnaire with convenient sampling method and applied the neural network and exploratory factor analysis statistical methods. The findings of the study emphasised the significance of prioritising customer wants and expectations in the development and delivery of FinTech services and concluded that to meet the client needs, financial institutions must prioritise improving the speed and effectiveness of their FinTech offerings. Furthermore, when designing FinTech services, financial institutions must consider clear instructions and ease of learning. The study highlighted the potential benefits of financial institutions engaging in FinTech services as, the FinTech services can be used to save money while earning revenues.