The Role of Leadership, Motivation, and Work Discipline in Increasing Employee Commitment at CV Dwi Kurnia Mandiri, Purwokerto

This study aims to analyze the research approach using qualitative methods with data collection techniques in the form of in-depth interviews, observations, and documentation. The research informants consisted of leaders and employees who were selected purposively to gain a deep understanding of organizational dynamics. The results of the study show that participatory leadership style, consistent motivation, and the implementation of fair and transparent work discipline have a significant influence on increasing employee commitment. This study recommends the development of leadership training programs, performance-based rewards, and consistent enforcement of work rules to strengthen employee commitment. This finding is expected to make a practical contribution to the management of CV Dwi Kurnia Mandiri in creating a productive and harmonious work environment.