Assessing the Role of Social Media in Shaping Quality of Interpersonal Communication among Students at Universities

The current descriptive study aimed to examine the role of social media on students' interpersonal communication skills at universities The study population covered 5,768 students who were studying regularly at three public universities: Emerson University Multan, Bahauddin Zakariya University Multan, and The Women University Multan, Punjab, Pakistan. A sample of (n=200) two hundred students, including sixty males (M=60) and one hundred forty females (F=140), were chosen through simple random sampling from various departments within the social science faculty to accomplish this study. A questionnaire was designed to obtain quantitative data for the current study. The descriptive statistics standard deviation, mean, percentages, and frequencies as well as inferential statistics Pearson coefficient correlation regression and t-test was employed to examine the data. The findings indicated a positive perspective of students towards social media in shaping their communication skills and a significant positive correlation between social media usage and interpersonal communication skills was observed in the study. The study recommended that counselling services for students should be offered to maximizes the positive impression of social media's effect on communication patterns at universities.