Empowering the Tayyib Principle in Halal Health Products: a Holistic Approach to Sustainable Development Goals

Objective: This study aims to develop a tayyib model for health products that align with the Sustainable Development Goals (SDGs) by promoting ethical, high-quality, and safe products that support physical and spiritual well-being. Theoretical Framework: The tayyib model is grounded in the concept of Khalifah, emphasizing the responsibility to uphold the quality of health products in pursuit of taqwa. Tayyib health products not only benefit the body but also enhance spiritual well-being. However, the market often prioritizes halal compliance over the tayyib aspect, which undermines the broader objective of promoting well-being. This gap arises due to a lack of understanding and clear guidelines on the tayyib principle in health products. Method: Data was gathered through document analysis, interviews and Focus Group Discussions (FGD) involving representatives from agencies, entrepreneurs, and academics specializing in halal and health products. The collected data was analyzed using content analysis techniques. Results and Discussion: The findings reveal that the tayyib model incorporates various elements such as source, processing, storage, packaging, advertising, transportation, distribution, and consumption. Research Implications: The model encourages a holistic approach to health products, addressing the increasing demand from Muslim consumers for quality and compliance with tayyib standards. It presents considerable opportunities for enhancing supply chain management, regulatory enforcement, and product development within the halal industry. Future studies should assess its effectiveness in different sectors. Originality/Value: This study introduces a novel approach to elevating health product standards beyond mere halal compliance.