Research on the Development Strategy of Rural E-commerce Empowered by New Productive Force

The rural e-commerce sector has entered the stage of high-quality development known as "Digital Commerce Promating Agriculture" and it has emerged as a key driver of rural economic growth. As an advanced production momentum, New Productive Force drives the development of rural e-commerce with innovation, intelligence and efficiency. The acceleration of new productive force development serves as a crucial approach to promote the high-quality advancement of rural e-commerce, thereby facilitating their sustainable growth and further driving the transformation and upgrading of rural economy. Starting from the new productive force, this paper analyzes the development status quo, opportunities and challenges faced by rural e-commerce, and explores the basic path of new productive force enabling rural e-commerce to flourish, focusing on the development of new productive force from four aspects, including product upgrading, logistics intelligence, talent training and information security, to build a smart and efficient rural e-commerce platform.