Sustainable supply chain in green hydrogen industry in India using SAP-LAP and paradox framework

Purpose This study aims to delve into how predictive maintenance (PM) strategies and supply chain optimization (SCO) can effectively integrate within the green hydrogen sector, enhancing operational efficiency and sustainability. Design/methodology/approach This study uses the situation, actor, process-learning, action, performance model of inquiry, enriched by insights from the paradox framework using expert opinions. The study is grounded in an empirical methodology, using in-depth interviews and discussions with industry experts to elucidate the complex dynamics. Findings Key findings from the expert interviews reveal a rich tapestry of challenges and opportunities. This study emphasizes the criticality of PM in reducing downtime and increasing the lifespan of key equipment in hydrogen production. Simultaneously, it underscores the pivotal role of SCO in ensuring the seamless flow of materials and energy, which is vital for the industry’s scalability and economic viability. Originality/value It is noted that this study contributes a detailed perspective to the existing body of literature, particularly focusing on the nuanced roles of PM and SCO in the green hydrogen value chain. This approach is distinct from prior studies that primarily concentrated on the hydrogen value chain, which have traditionally delved into the drivers, challenges and enablers of these areas.