Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage

This research examines challenges faced by women entrepreneurs, focusing on competitiveness, experience, innovation gaps, and education. Data from 57 female entrepreneurs in Medan City reveal key areas for improvement, including problem-solving, digitalization, branding, and access to training. The study proposes a Human Capital Transformation framework and Social Entrepreneur Strengthening strategies to enhance innovation and competitiveness. Recommendations include expanding training programs and fostering collaboration to empower women entrepreneurs, enabling them to transform their businesses and contribute to regional economic growth. These findings highlight the importance of innovative female entrepreneurship in promoting socioeconomic equity and resilience in emerging markets.