Effects of Perceived Justice and Workplace Fun on Executives’ Work Engagement and Customer-Oriented Behavior in the Real Estate Sector in Hochiminh City

In today’s competitive global market, businesses recognize that their success or failure significantly depends on their human resources. Work engagement is a vital factor in improving the performance, profitability, customer satisfaction, and revenue of any business. There are several factors that can contribute to heightened employee engagement. Based on the theory of equity and job demands-resources model, the authors analyzed the influences of perceived justice and workplace fun on work engagement and then customer-oriented behavior. The study focuses on salespeople from various real estate companies in Hochiminh City. A quantitative approach is used to assess the relevance of four factors. The researchers utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected through an online survey of participants’ responses. The results confirmed the positive effects of perceived justice and workplace fun on work engagement and customer-oriented behavior. In practice, organizations should carefully recognize employees’ achievements to increase the perceived justice of employees. Moreover, building a positive and reliable working place is also another solution to improve staff’s work engagement.