Exploration on Interactive Narrative Application of Museum Digital Exhibition under the Background of Digital Transformation

With the advancement of digital transformation, the interactive narrative of museum digital exhibitions has gradually become the key to the digital transformation of the museum field. People have also entered a period of significant change in the exhibition mode of modern museums. This study delves deeply into this topic, selecting Hubei Provincial Museum as the research object. The museum has created numerous excellent digital exhibitions through cutting - edge technologies such as virtual reality (VR) and 3D modeling and printing technology. These exhibitions adopt a multi - linear narrative approach, combined with interactive experience installations, which greatly enhance the audience's sense of participation and immersion. Meanwhile, the museum utilizes big data and artificial intelligence technology to optimize the tour service, providing personalized visiting suggestions for the audience, further enhancing the visiting experience, reconstructing the audience's visiting mode, and meeting the diversified needs of the audience for cultural experiences. These practices not only offer successful examples for the digital transformation of museums but also provide more inspiration for other museums in this regard. In the future, museums will need to continue exploring technological and content innovation to promote the sustainable development of interactive storytelling in digital exhibitions.