PERFORMANCE MEASUREMENT OF BID ACTIVITIES AT LOCAL TOWNS IN THE UK AND IRELAND

These days, Area-based management activity is getting attention. To sustain the activity, obtaining stronger confidence from stakeholders is crucial and then performance measurement is required. In this research, we conducted the questionnaire, literature, and interview research to understand the actual condition of performance measurement and threshold of consensus building of British and Irish BIDs. As a result, we found the combination of KPIs frequently used. Moreover, we found BIDs are conducting business survey with low response rate. Finally, we concluded the standard of decision-making process is relatively low by comparing the response rate with the rate stated on the BID legislation.