Exploring Antitrust Legislation for Data Rights Protection Under the Perspective of New-Quality Productivity

New-quality productivity is a key driver of China’s modernization and high-quality development, relying on both the activation of data as a new produc-tion factor and the support of technological innovation and fair market com-petition. However, legal shortcomings in data property rights protection and weak innovation incentives hinder the realization of data’s full value. To ad-dress this, the paper proposes a twofold strategy: first, establish a compre-hensive data property rights protection system by clarifying data ownership, usage, and management rights; second, use antitrust law to foster an inno-vationfriendly enforcement model, encouraging continuous high-quality achievements. Integrating data empowerment and innovation incentives ensures a healthy, sustainable development path for the data economy, lay-ing a solid legal and economic foundation for Chinese-style modernization.