Leveraging Media Monitoring to Inform Targeted Health Communications for Adolescents, Older Adults, and LGBTQ+ People

Media monitoring provides essential insights that can improve public health messaging by identifying trending mental health discussions and sentiments. By acknowledging and addressing the specific needs and challenges of specific population groups, public health communicators can develop more effective strategies that not only highlight problems but also offer clear, actionable solutions to promote better mental health outcomes and support. This approach is crucial for adapting health communications to the evolving landscape of media and public discourse, ensuring that messages are both relevant and supportive.

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Publication Details

Journal
Journal of Public Health Management and Practice
Published
2025-02-28
DOI
https://doi.org/10.1097/phh.0000000000002132
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

Leveraging Media Monitoring to Inform Targeted Health Communications for Adolescents, Older Adults, and LGBTQ+ People

Brian C. Castrucci, Erika Bonnevie, Joe Smyser, Sierra Smith et al.
Journal of Public Health Management and Practice
Smoking Behavior and Cessation
article

Leveraging Media Monitoring to Inform Targeted Health Communications for Adolescents, Older Adults, and LGBTQ+ People

Brian C. Castrucci, Erika Bonnevie, Joe Smyser, Sierra Smith, M. M. Kapur
article en

Abstract

Media monitoring provides essential insights that can improve public health messaging by identifying trending mental health discussions and sentiments. By acknowledging and addressing the specific needs and challenges of specific population groups, public health communicators can develop more effective strategies that not only highlight problems but also offer clear, actionable solutions to promote better mental health outcomes and support. This approach is crucial for adapting health communications to the evolving landscape of media and public discourse, ensuring that messages are both relevant and supportive.

Journal of Public Health Management and PracticeVol. 31(4)
Smith Family (AU)
Peace, Justice and strong institutions, Reduced inequalities
Openalex Percentile: Top 95%
Smoking Behavior and Cessation
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