The Impact of Feeling Safe on Marketable Education Activities: The Case of Palestine

Feeling secure is one of the most fundamental needs for individuals to carry out their daily activities. From a marketing perspective, the sense of security is essential not only for businesses that conduct marketing activities but also for the consumers to whom these products are marketed. This study aims to provide a comprehensive analysis of how the phenomenon of feeling secure may impact educational activities and their marketing in the Palestinian region. The study examines the correlation between the 2022 Programme for International Student Assessment (PISA) science performance scores and the Global Peace Index (GPI) data, both provided by the Organization for Economic Cooperation and Development (OECD). To achieve this, countries with very high and very low PISA science performance scores, as well as those ranking at the top and bottom of the Global Peace Index, were included in the analysis. Utilizing the Bivariate Correlation procedure in SPSS, this study seeks to observe the interaction between global peace index scores and educational performance. The datasets used in this study are derived from data published by the OECD in their official reports. As a result of the analyses, the study reveals how educational activities are influenced by the sense of security, illustrating the implications of the current situation for marketable educational activities in the region.