CURRENT ISSUES OF MILK PRODUCTION AND SALE

The article discusses the reasons for the change in the current state of milk and dairy products production in the context of price uncertainty and agricultural market conditions. An analysis of foreign experience in milk production has shown that the dominant factor in the growth of demand for dairy raw materials is an increase in consumption of milk and its processed products. The research allowed the author to formulate the problems of deteriorating efficiency in agricultural formations that ensure the production and marketing of milk in Russia: decreased productivity of the dairy herd; the presence of counterfeit raw materials and products on the milk market; a decrease in the volume of premium commercial milk in the structure of gross production; lack of practice of long-term milk processing agreements between factories and suppliers of raw milk. These processes and phenomena have predetermined the complexity of tasks to improve the state of industrial milk processing and increase the efficiency of dairy products sales in the Russian and foreign markets. Despite the systemic crises in the dairy industry, a natural sustainable development of companies is emerging that comply with all the requirements of relevant ministries and departments, which has a positive impact on the volume and quality of raw milk. The article summarizes the experience of developing the milk production of advanced farms, as a result of which the conclusion is formulated that it is necessary to improve the creation of dairy farms in the Russian regions. This system of measures will make it possible to more effectively organize the process of dairy cattle breeding in accordance with the latest requirements, including the purchase of technological equipment and the purchase of material resources for continuous and rhythmic production along the entire value chain of dairy products.