Cultural Consumption of Chinese Generation Z

Generation Z, having grown up in an internet-based environment, exhibits distinctive cultural consumption behavior. This study gives an overview of popular forms of cultural consumption in Chinese Generation Zers, including blind box purchases, virtual product buying, and circle-informed consumption, and investigates factors affecting their cultural consumption behavior. Also discussed are its positive and negative impacts on the Chinese cultural industry. Additionally, the article looks at the issues with cultural consumption of this group as well as solutions proposed in the literature.