Big data analytics and competitive performance: the role of environmental uncertainty, managerial support and data-driven culture

Purpose This research examines the influence of big data analytics (BDA) on the competitive performance of firms in the United Arab Emirates (UAE). Focused on the linkages of IT-enabled dynamic capabilities, managerial support, data driven culture, environmental uncertainty and supply chain resilience, the study aims to evaluate the mechanisms through which BDA contributes to competitive advantage. Design/methodology/approach This research employs an empirical investigation to address questions regarding the influence of BDA on the competitive performance of the supply chain industry in the UAE. The research involved the distribution of a structured questionnaire to the employees ( n = 400) across diverse supply chain units in the UAE. The proposed framework was evaluated through SPSS and AMOS. Additionally, the researchers utilized the Process Macro to reveal the mediating and moderating dynamics. Findings The study finding emphasizes the impact of BDA on both supply chain resilience and competitive performance with IT-enabled capabilities playing a mediating role. Furthermore, managerial support was found to positively moderate the relationship between BDA and IT-enabled capabilities. Research limitations/implications This study contributes to the improvisation of existing literature in the field providing an understanding of how study variables collectively influence competitive performance within the specific context of UAE firms. Practical implications The findings provide insights for industry practitioners, highlighting the strategic importance of integrating BDA into supply chain management to boost operational efficiency and sustain competitive performance. Originality/value The study findings provide opportunities for scholars as well as managers for optimizing their strategic developments to build sustainable competitive performance by processing data analytic processes, resilient activities and efficient managerial support.