CULTURAL DYNAMICS AND LEADERSHIP IMPACT: UNLOCKING COMMITMENT AND PERFORMANCE IN ORGANIZATIONS

This study aims to analyze the influence of leadership, communication, and organizational culture on organizational commitment and employee performance, by considering the direct and indirect relationships between variables. The main focus of this study is to reveal that leadership and communication do not directly or indirectly affect employee performance, but contribute through the mediating role of organizational culture and organizational commitment. This study uses a quantitative approach with a survey method involving 200 Parani Jakarta employees. The sampling technique used is a saturated sample where all members of the population are sampled. The questionnaire was distributed in November 2024. The results of the study indicate that leadership and communication have a significant relationship with organizational culture, which then increases organizational commitment. Organizational commitment is proven to have a significant direct influence on employee performance. However, no direct or indirect influence of leadership and communication on employee performance was found, confirming the important role of culture and organizational commitment as the main mediating variables. These findings provide theoretical contributions by strengthening the understanding of the working mechanism of the relationship between leadership, communication, culture, and employee performance. Practically, this study emphasizes the importance of developing a strong organizational culture and strategies to increase organizational commitment to achieve optimal performance.