Influence of Sustainable Human Resource Practices on ITES Organizational Culture

The Information Technology Enabled Services (ITES) sector has undergone significant transformation due to rapid technological advancements, globalization, and shifting workforce dynamics. The sustainability of human resources (HR) in this evolving scenario has emerged as a critical factor for organizational success. ITES organizations face challenges such as employee burnout, skill obsolescence, and high attrition rates, which require innovative HR strategies for workforce retention, reskilling, and well-being. This study investigates the sustainability of HR in the changing ITES landscape, focusing on the interplay of technological adaptation, employee engagement, and organizational practices.The research utilizes primary data collected from 250 respondents through a Google-based survey. The objectives include analyzing the impact of digital transformation on HR sustainability, identifying key factors influencing employee satisfaction, and evaluating the effectiveness of current HR practices. The study proposes three hypotheses to examine correlations between HR strategies and employee outcomes, aiming to provide actionable insights for enhancing workforce resilience and adaptability in the ITES sector. Statistical analysis the result indicated that while the factors related to sustainable HR practices have the potential to positively influence employee retention, the hypothesis that these practices significantly reduce attrition rates was moderate. However, the overall trends suggest that HR practices do play a critical role in shaping employee satisfaction and retention, and improvements in these areas could eventually lead to a reduction in attrition rates in the ITES sector. The findings contribute to the growing body of knowledge on HR sustainability and offer practical recommendations for industry stakeholders.