Statistical Assessment of the Insurance Market and the Bancassurance Market in Russia

The article covers the main results of the statistical study of the insurance market. It presents the structure and dynamics of bancassurance indicators in Russia for 2010–2023. The authors explore the benefi of cooperation between banks and insurance companies while identifying the challenges and development opportunities in today’s market. Modelling and forecasting banking processes in insurance are important aspects of statistical methodology. The application of statistical models and time series analysis enabled forecasting of key trends in insurance activities, allowing for a quick response to market changes and prompting suitable risk management actions. Based on the purpose of the study, the paper analyzes the current status of the insurance market and bancassurance in Russia, examines their dynamics and structure and forecasts bancassurance trends using the trend equation for 2024–2026. It is noted that, for the eff ctive development of bancassurance in the coming years, it is necessary to take several actions to foster sales growth. The implementation of new high-tech solutions by insurers and the enhancement of sales and after-sales services can signifi antly infl e the development of this sector. The main factor for growth in bancassurance remains the recovery of consumer demand and an increase in economic activity.