AI chatbot accountability in the age of algorithmic gatekeeping: Comparing generative search engine political information retrieval across five languages

This study investigates the performance of search engine chatbots powered by large language models in generative political information retrieval. Applying algorithmic accountability as a central theme, this research (a) assesses the alignment of artificial intelligence (AI) chatbot responses with timely political information, (b) investigates the factual correctness and transparency of chatbot-sourced synopses, (c) examines the adherence of chatbots to democratic norms and impartiality ideals, (d) analyzes the sourcing and attribution behaviors of the chatbots, and (e) explores the universality of chatbot gatekeeping across different languages. Using the 2024 Taiwan presidential election as a case study and prompting as a method, the study audits responses from Microsoft Copilot in five languages. The findings reveal significant discrepancies in information readiness, content accuracy, norm adherence, source usage, and attribution behavior across languages. These results underscore the contextual awareness when applying accountability assessment that looks beyond transparency in AI-mediated communication, especially during politically sensitive events.

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Publication Details

Journal
New Media & Society
Published
2025-02-28
DOI
https://doi.org/10.1177/14614448251321162
Citations
6
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
14.19

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AI chatbot accountability in the age of algorithmic gatekeeping: Comparing generative search engine political information retrieval across five languages

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6 citations
New Media & Society
Ethics and Social Impacts of AI
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article

AI chatbot accountability in the age of algorithmic gatekeeping: Comparing generative search engine political information retrieval across five languages

Salvatore Romano, Elizabeth Van Couvering, Michael Karlsson, Cornelia Brantner, Joanne Kuai
article en
6 citations

Abstract

This study investigates the performance of search engine chatbots powered by large language models in generative political information retrieval. Applying algorithmic accountability as a central theme, this research (a) assesses the alignment of artificial intelligence (AI) chatbot responses with timely political information, (b) investigates the factual correctness and transparency of chatbot-sourced synopses, (c) examines the adherence of chatbots to democratic norms and impartiality ideals, (d) analyzes the sourcing and attribution behaviors of the chatbots, and (e) explores the universality of chatbot gatekeeping across different languages. Using the 2024 Taiwan presidential election as a case study and prompting as a method, the study audits responses from Microsoft Copilot in five languages. The findings reveal significant discrepancies in information readiness, content accuracy, norm adherence, source usage, and attribution behavior across languages. These results underscore the contextual awareness when applying accountability assessment that looks beyond transparency in AI-mediated communication, especially during politically sensitive events.

New Media & Society
Universitat Oberta de Catalunya (ES), Karlstad University (SE)
Anne-Marie och Gustaf Anders Stiftelse för Mediaforskning, Vetenskapsrådet
Openalex Percentile: Top 1%
Ethics and Social Impacts of AI
14.19
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