Research on the influence mechanism of rural tourism gentrification based on rural revitalization

Based on the background of China’s social development in the new era and the realistic needs of rural revitalization and sustainable tourism development, this paper takes typical rural tourism destinations in Huzhou city, Zhejiang Province and Huangshan city, Anhui Province as examples, and discusses the influence mechanism of rural tourism gentrification using grounded theory. The results show that the driving mechanism of rural tourism gentrification acts on rural areas through different ways, promoting the development and evolution of rural tourism gentrification. The interactive influence mechanism of rural tourism gentrification advances the sustainable development of rural tourism and rural revitalization. This study enriches the research on rural tourism gentrification and provides theoretical support and practical reference for rural revitalization and the sustainable development of rural tourism.