Enhancing employability skills through project-based learning in business education: addressing the needs of widening participation students

This case study explores the practical application of project-based learning (PjBL) within a first-year business management module designed to address the unique challenges faced by widening participation students. It examines how embedding employability skills such as problem-solving, communication, teamwork and critical thinking directly into the curriculum can help bridge gaps in academic preparation and career readiness. Through authentic project tasks, and a focus on sustainability and governance, the module aims to create an inclusive and engaging learning environment. Key insights highlight the positive impact of collaboration, iterative reflection, feedback and artifact creation in fostering professional competencies. Practical recommendations are provided to support the integration of PjBL, with a particular focus on designing strategies that enhance accessibility and inclusivity for diverse student populations.