Effect of Core Competencies of Beauty Service Workers on Job Enthusiasm

This study verified the relationship between major variables based on previous studies for the purpose of examining the relationship between the core competencies and job enthusiasm of beauty service workers. The subjects of the survey were beauty service workers in Seoul and Gyeonggi Province, and 458 copies were used for the final analysis by conducting an online survey from July 1, 2024 to October 30, 2024. As a result of the analysis, five competencies recognized by beauty service workers were identified: professionalism, self-management, communication, personal characteristics, and knowledge and information processing, and three factors were derived for job enthusiasm. As a result of verifying the effect of the core competencies of beauty service workers on job enthusiasm, the core competency factor that has the highest influence was professionalism, which showed a high correlation of increasing immersion and commitment vitality. Self-management competency showed an influence on immersion and vitality, communication competency showed an influence on immersion and commitment, and personal characteristics were confirmed to have an effect on commitment. Through this study, it was confirmed that core competencies are organizational performance indicators that can bring a competitive advantage in the beauty service industry, and it is necessary to develop and develop the core competencies of beauticians according to the times and environment.