A Study on Career Identity and Innovative Behavior of Beauty Workers: The Mediating Effects of Work-Life Balance and Job Crafting

This study analyzed the mediating effects of work–life balance and job crafting on the relationship between beauty workers’ occupational identity and innovative behavior to provide basic data to promote innovative thinking and improve job satisfaction among beauty workers. A total of 429 questionnaires were used for Mean and standard deviation, skewness, kurtosis for each variable, frequency analysis and correlation analysis using Spss 24.0 WIN, and the model fit indices of the structural equation model were RMSEA index, which is an absolute fit index, and IFI, TLI, and CFI index, which are incremental fit indices. The mediation effect was tested by Bootstrap using phantom variables. The resulting path coefficients showed that the effect of occupational identity on innovative behavior was insignificant, and the effects of occupational identity and work–life balance, occupational identity and job crafting, work–life balance and innovative behavior, and job crafting and innovative behavior were significant and static. In addition, the indirect effects of occupational identity on innovative behavior through work–life balance and the indirect effects of occupational identity on innovative behavior through job-crafting were confirmed, and the indirect effects of work–life balance and innovative behavior were statistically significant.