A Study on Business Performance Parameters of Girijan Cooperative Corporation (GCC) in High Altitude and Tribal Zone in Andhra Pradesh, India

Girijan Co-operative Corporation (GCC) majorly procures Minor Forest (MFNP), Agricultural produce (AP) and Horticultural Produce (HP) from the tribal farmers by paying them remunerative prices. The growth over the preceding years 2020-21 to 2021-22 was only 2.44 percent which shows rise over the previous year in a small whisker value. The divisons in HAT Zone contributing more in marketing when compared to other divisons in Andhra Pradesh. The value added products are marked with GCC brand which enhanced the trust of customers and captured the market share in sale of products. Tribal farmers expressed to resume the procurement for Adda leafs and Niger seed which are traditional crops and also opioned to supply of mini expellers for oil processing can on payment basis. Promoting digital marketing outlets for finished products with brand will give opportunity for customers to enjoy pure organic products and increase the growth of GCC business.