Green discipline and involvement’s impact on green employee creativity and Innovation: mediating role of green empowerment in Yemeni public universities

Purpose This study aims to investigate the mediating role of green employee empowerment (GEE) in the relationship between green discipline management and green involvement with green employee creativity and innovation (GECI) within public universities in Yemen. The research explores how the components of green human resource management (GHRM) influence green creativity and innovation through employee empowerment. Design/methodology/approach The study utilizes both primary and secondary data. The primary data were gathered through structured questionnaires distributed to 363 employees in public universities in Yemen. The data were analyzed using structural equation modeling (SEM) with AMOS to assess the relationships among the variables. Findings The findings reveal that green discipline management and green involvement have a significantly positive impact on GEE and GECI. Furthermore, GEE partially mediates this relationship, which demonstrates that empowered employees are more likely to contribute to environmentally sustainable creativity and innovation. Originality/value This research helps better understand how GHRM practices, such as discipline management and involvement, can promote green creativity and innovation through employee empowerment. By examining the mediating role of GEE, the study provides valuable insights for academic institutions and organizational leaders seeking to integrate sustainability into human resource (HR) practices and policies.