Directions for improving the balance of functioning of agroindustrial holdings

The article considers the semantic and methodological platform for analyzing the concept of balance. The structure of the subject-object configuration of integration interaction in the context of assessing balance is studied. Directions for ensuring the balance of functioning of regional agroindustrial holdings are proposed, including the coordination of interests of participants, the development of an investment strategy for the association, the creation of production units at the level of the management company, and the improvement of trade and sales activities. The development of an investment strategy for the association involves drawing up a roadmap for the implementation of investment projects and a matrix of financing and effects of investment projects. The creation of production units, including machine-technological stations of repair shops, at the level of the holding’s management company is aimed at providing services to subsidiaries that compensate for their lacking resources. Improvement of trade and sales activities includes: unification of distribution networks of holding participants, formation of an optimal portfolio of brands.