Theoretical foundations of the formation of a model of personnel management in the agroindustrial complex in the context of digitalization

The article provides a comparative analysis of the definitions of “personnel”, “personnel” and “labor potential”, which allowed us to develop the author’s definition of the essence of “personnel management in the agroindustrial complex”. The structural model of the system of personnel management in the agroindustrial complex in the conditions of digitalization, taking into account the transformation of professions, consolidation of the list of job responsibilities, etc. is developed. From the position of the development of theoretical foundations of management, special attention is paid to the content of the model elements (principles, factors, methods, etc.).