Critical categories of nostalgia and their negative impact on green manufacturing intentions for processed food products

Purpose The main purpose of the current study is to get a better understanding of how the set of crucial categories of nostalgia can negatively impact on green manufacturing intentions in the food industry field, taking three food factories as a case study. Design/methodology/approach Both qualitative and quantitative data were collected using semi-structured interviews and a questionnaire to fulfill the study’s objectives. The questionnaire has previously undergone testing. Findings The study results showed that nostalgia categories, especially personal nostalgia, significantly hinder the intention to create green manufacturing system requirements. This, in turn, reduces the intention to produce green products and, consequently, to buy and consume them by an audience that is dominated by nostalgia traits. Originality/value This paper’s originality enables the introduction of a brand-new contribution in terms of providing sponsoring facts and information, which goes a long way toward filling the gap in the literature regarding the essential effect that can be achieved by way of the set of nostalgia categories. This includes using a modern look inside the inexperienced manufacturing intentions for processed food products. The current study focused on food sector factories in the Iraqi Kurdistan Region to accomplish this goal.