Persons, Unique Value and Avatars

Abstract An individual human has value partly in virtue of their uniqueness. Personal avatar technology—technology which creates a digital replication of a real person—appears to have the potential to undermine that value. Here I explore if and how avatars might make humans less valuable by undermining the value that a human gains from being unique. Ultimately, I conclude that, while avatars cannot make humans no longer unique, they could significantly undermine the value that we place on human uniqueness. First, I argue that a qualitative model of uniqueness cannot account for the unique value that a person has. This leads to the significant and surprising claim that necessarily unique properties of humans cannot accommodate the value arising from human uniqueness: humans have unique value in virtue of being contingently irreplaceable. I explore how the use of personal avatars might undermine or even destroy that value. Finally, I consider further applications of the theory of unique human value, including how it might explain and accommodate our attachment to personal avatars themselves.