Clasificación generacional y competencias digitales en la comunicación profesional: un análisis desde el enfoque tecnológico

Digital competence, understood as the ability to use information and communication technologies (ICT)for effective interaction, is essential in the contemporary professional context. This study examines therelationship between age and digital competencies across different generations, emphasizing key areassuch as communication, collaboration, and digital content creation. Based on the Common Framework of the National Institute of Educational Technology and Teacher Training (INTEF), the research was conducted in an Ecuadorian setting and adopts a quantitative approach. Data were collected and analyzed from 193 professionals, highlighting the generational influence on the adoption of technological tools for effective communication. The results indicate that, although age is not a determining factor in general digital skills, significant generational differences exist in content creation and digital interaction. This study underscores the importance of continuous training in technological skills, particularly in areas related to communication and professional collaboration.