Exploring Organizational Adoption of Innovative Technologies in Consumer Online Purchase

Marketing Management is the cornerstone of every business to take strategic planning for business advancement. Artificial intelligence in marketing plays an vital role in Business. Artificial intelligence (AI) assists the marketers in forecasting the demand and supply and satisfy the needs and wants of the consumers .AI helps to simplify the streamline of advertisement and campaigns programmes. It helped in improving efficiency in marketing activities by easily solve the issues, forecast the sales, fast implementation and able to take correct decision-making and helps to analyzes the customer behavior pattern and predict future transactions for purchase decisions. This advanced technology helps to improve their business by taking marketing strategies to attract the new consumer.Hence, it is serious to reflect the proper implications of applying AI in this situation. The furthermost major advantage of using AI is that it increases marketers' capacity to track and understand customer purchase comportment. The collecting of data such as browsing time of the website, handling the doubts raised by the viewer helps to understand the target audience's favorites. This study concentrated into the effects of AI requests on online purchases.